Social Media Marketing for Businesses

Social media is a extremely powerful business tool. As a business you can reach your ideal clients on social media. Your customers and potential customers are already using social media. They are interacting with different businesses on social media platforms.

If you are NOT using social media as part of your marketing strategy, you are MISSING out!

Social Media Marketing 101

What is social media marketing? It is the active engagement on social media platforms with your audience.

Social media marketing has two key elements:

  1. Organic Reach: When you post on social media, images, text or video, it reaches a certain percentage of your audience. There are a couple of factors impacting this reach
  2. Paid Advertising: Paid advertising is where you pay to be in front of your ideal customer.

Social Media Strategic Marketing Plan

Social media marketing starts with a plan. By having a clear plan you get better results.

Here are some of the key items to cover in your social media marketing plan

  • Who is your ideal customer? This is also called an avatar
  • What do you want to achieve with social media marketing?
  • What channels or social media platforms will you use?
  • Who will be responsible for your social media?
  • What is your core message?
  • What content do you need for social media marketing?