Business Lead Generation

What is business lead generation? It is the focused activity to generate leads for the business.

What is a lead? There are two types of leads. Cold leads and Warm leads.

Cold leads is usually people who have not heard of you.

Warm leads are people who are interested in what you offer.

How do you get warm leads?

We use lead generation campaigns to generate warm leads. We use digital marketing to achieve this. This includes:

  • Social Media Paid Marketing
  • Google Ads
  • Bing Ads
  • LinkedIn Ads
  • Landing Pages
  • Marketing Automation
  • Dedicated Sales Funnels

Depending on your market and type of business different strategies will be used to generate leads.

You start by running pilot campaign. This is to test and see if a campaign can generate leads. If the lead generation is good you start scaling it. This can be either adding more advertising budget or adding more channels (more paid marketing). Using multiple channels works great when you have an established lead generation campaign