Social Media Marketing

What is social media marketing? It is the process of getting attention and traffic on social media websites. The term social media marketing is used to cover all of those activities. 

Each social media site has a different type of use. For instance, Twitter is a short messaging type service, Facebook has a social feed, Instagram is video and image based, LinkedIn is for business people and professionals. 

All of these social websites rely on frequent updates. It is what keeps the activity going. This activity is created by users on the systems. People post, like, share and comment. 

Building a following or audience on these sites could be a specific goal for you. This means having people follow you and like you on these sites. 

However, there is a risk in building your following. Social sites change their algorithm from time to time. This means; if you post something it may reach 100 people. When the social sites change their algorithm tomorrow you might only reach 30 people.

What activities are associated with social media marketing?

Because these are social sites we want to be social. This means sharing. The better the information or content you share the more audience engagement you will create. You can create and share images, videos, slide shows, articles, blogs, deals, promotions and more.

What is paid social media advertising?

There are two ways to reach your audience. Organic is when you share something according to the social websites algorithm and you reach a certain number of people. This will be impacted by the number of shares and comments. 

The other way to reach an audience on a social media website is paid advertising. You can reach more people when you use paid advertising. Each social media platform offers a range of options when it comes to paid advertising.

You will need to decide on the goal of your social media advertising. This should form part of your social media plan.

Social Media and Marketing: Start With a Plan

Just posting anything on social media platforms does not make business sense. You need to create a plan. This plan will fit in with your business and marketing plan. It is sub-section and needs careful planning.

Consider your business goals for the short, medium and long term and how social media fits to help you achieve your goals.

It is like mapping out a road map. Without the map you will get lost. Sometimes there is an obstacle in the way which you must overcome. The goal does not change; but your path might take a slight detour. 

Here are a couple of important questions to ask when working on your social media marketing goals:

  • What are you hoping to gain using social media marketing?
  • Who is your target audience, your ideal client, your target market?
  • Where are they? It is like a congregation. They have similar demographics or habits.
  • What is your message? What do you want to communicate? 
  • How will you measure the results?
  • How will you know it is working or not working?
  • Who will be responsible for social media marketing?

Here are a couple of ways how social media supports you reaching your goals:

  • Increase brand awareness in the market
  • Increase traffic to your website
  • Promote specials offers and deals
  • Improve communication with your audience, clients and potential customers
  • Drive lead generation
  • Make more sales

 The more engaged and the bigger your audience you reach on social media the easier it will be to reach your business goals. 

Best Social Media Marketing Tips

Here are a couple of social media marketing tips. 

  • Content Planning for Social Media: Link your goals and activities back to your planning. Developing a social media content plan will help you know and plan for what needs to be done. Without such a plan it becomes difficult to improve or see good results from social media marketing.
  • Create Shareable Content: Audience engagement is important. Create content which people are likely to share.
  • Be consistent: Your brand is important. Be consistent with the images and content you produce. The builds trust in the market.
  • Promote your content: Put content you have created on social media platforms. Promote it. It becomes an asset in your business.
  • Keep an eye on your competition: Know what your competition is doing. Have a look and keep track of their posts and promotions.
  • Social media monitoring: Monitor social media for your brand and opportunities in the market. 

The last tip above is a big one. We use a system to help monitor and track brand mentions on social media. This helps with knowing how people are perceiving your brand or if something bad is mentioned. 

The other; very overlooked strategy is monitoring for opportunities in the market. Many times people ask for help on social media. This could be an ideal time to introduce your company.