Key Off-Page Search Engine Optimization Methods

If you are looking to improve your search ranking then on-page SEO is your best bet. However, on-page SEO generally requires some technical skills. This is because there are some HTML skills needed to tweak your website accordingly to get the best results.

If you are lucky enough to have a “geek friend” that has already assisted you with on-page optimization and you now just want to add more value to your search engine goodness then you can move on to the next step being, Off-page optimization.

This step includes getting great value backlinks. With the help of backlinks your website is way more likely to get a good ranking by the major search engines such Google, Yahoo! and MSN. The more backlinks you have relating to relevant sites which have a good ranking the better for your site!

So how do you get backlinks? It's not easy however it is way less daunting for someone who doesn’t have the required technical skills. 

Below are a few off-page SEO tips to get backlinks to your website:

1. Content: Good quality content is certainly the best thing you can have to increase your SEO ranking. Everyone is on the lookout for new info and having this will make backlinks come pouring in. It helps if you are keen writer, however if you aren’t there are numerous places to get content written for you. Always make sure the content you are providing to your readers is relevant to the products or services you offer on your website.

2. Participation in Forums: Search for a few forums which are relevant to your website's content and share information often which the other members will find indispensable. Make sure your website and business details are in your signature or that tag-along message at the last part of each of your posts as this is what will work for your off-page SEO rankings as well. Keep it simple but ensure it conveys something about your website. Also ensure you insert a hyperlink so it is easy for people to visit your site.

3. Blog: Blogging is currently one of the most popular weapons of SEO experts. Other than being easy to keep up to date, it doesn’t need a formal tone, which most readers enjoy. Having an informal dialog which allows readers to comment and having the blog author reply to the comments is what keeps blogs fresh and search engine friendly. Once again ensure that your blog content is relevant to your website content as this will keep the search engines in touch with your site. Also make sure that you have a link on your main website from your blog.

The main secret to success with off-page SEO is to be consistent. Post good quality, relevant articles to websites at least twice a week and regularly produce content for your own website blog is the ideal way to ensure your site stands out. Luckily for you there is always the option to go to plan B if this is not something you enjoy doing Hire someone to do it for you!

If you would like help with your Search Engine Optimization contact us now!