Google Humingbird Update

Google secret formula which is behind its search engine, has been changed ... and this could see a big change on how internet traffic is handled.


The change is focused on improving results when people search, and more specifically the words used (key phrases). The change is called Hummingbird and was presented Thursday, 26 September in California.

According to the presentation the change will affect 90% of searches. Google is THE biggest search engine in South Africa so this could impact searches for a lot of companies.

This change could also impact prices on the PPC Adwords platform. Google is constantly making updates to its search engine and these updates are done more frequently to improve results.

The previous big changes included Penguin, Panda and the big one, Caffeine. As we see more and more changes, it becomes vital to implement a diversification strategy for your business.